It is a digital world today. Nowadays, it is almost impossible for any type of business to ignore the power of the Internet. The recent advancements of technology have made it much easier for consumers to find whatever products or services they want online. Therefore, a business will not want to miss out on the valuable market share online. This means in order to be successful business owners will need to put significant effort and resources into digital marketing.
What Is Digital Marketing?
Digital marketing is the act of connecting with customers who are looking for products or services on the Internet. Various tactics and channels can be used in a business’s digital marketing strategy in order to reach these potential customers. Some of these tactics include, a business website, search engine optimization, digital advertising, social media marketing and content marketing. Digital marketing firms, such as king kong digital marketing, can help a business develop a digital marketing strategy that is right for its specific situation.
Search Engine Optimization (SEO)
It is important for a business to try to obtain the highest ranking possible for search engine results pages. Utilizing SEO strategies will help increase organic traffic to a business’s website. Organic traffic refers to visitors to a website that has not been paid for via online advertising. There are various types of SEO tactics and strategies available.
On page SEO strategies focus on the content displayed on the actual website being marketed. This type of strategy will require researching keywords and utilizing the keywords in the correct way on the website in order to rank higher on the search engines. Alternatively, off page SEO focuses on activity taking place not on the target website. This will include inbound links, which are links from other websites which link back to the target website being marketed. Technical SEO is another type of SEO strategy which focuses on the backend of the website, which means how the web pages have been coded.
Another potential digital strategy is content marketing. This type of strategy entails creating promotional content with the aim of creating brand awareness, lead generation, traffic growth and procuring more customers. This strategy may include various tactics, such as blog posts, eBooks, whitepapers, infographics and videos.
Social Media Marketing
Social media is quickly becoming one of the most common ways in which consumers interact with online content. Therefore, marketing one’s business on social media is essential to reaching one’s target market. The various channels available for social media marketing include, Facebook, Instagram, Twitter, Pinterest, Snapchat and LinkedIn.
Paid Online Advertising
A business owner may also opt to pay for advertising space online as part of his or her digital marketing strategy. This may entail simply paying a fee for a certain amount of space on a specific website. However, one’s digital marketing strategy may also include Pay Per Click (PPC), which is when one pays a publisher each time the advertisement is clicked.
Email marketing is an effective way to communicate with target market audiences. Oftentimes emails will promote content, events or special discounts. Email marketing may also direct audiences to a company’s website.