Infographics are attractively designed files in which you can place content strategically for better user engagement, higher social shares, and most importantly first page rankings. While the first two are commonly known benefits of infographics, their impact on SEO is not that popular, yet it plays a significant role in improving a website’s rankings. Make sure you know all the benefits of infographics in your content strategy and publish many of them on your website on a regular basis.
The best benefit of infographics is that it works as a two-in-one content format for your website. With it, you don’t have to create high-quality text content and beautiful images separately. Both of them are combined in one, so you can get benefits like high engagement rate, less bounce rate, etc. comfortably. Moreover, if you place keywords strategically in infographics, their file name, alt text, and description, you can get additional SEO benefits for higher search rankings. Infographics also help you earn high-quality free backlinks from high authority sites without any extraordinary effort. Usually, these backlinks can cost you anywhere between $50-$500/link. Make sure you keep all these benefits in mind and use infographics in your website content as much as possible.